Portfolio

Since 2019, Sprachkind has been implementing Pro Juventute’s concepts on Facebook and Instagram. She oversees three languages and both brands, Pro Juventute and 147.ch. Sprachkind is and/or was responsible for the following tasks:

• Content creation
• Creation of visuals
• Monitoring
• Community Building
• Creation and management of advertisements
• Ongoing performance analysis

Sprachkind writes editorial copy for Fairtrade Max Havelaar: editorial content for the Fairtrade Max Havelaar news platform, media releases, and articles.

Sprachkind developed the social media strategy for Virbac together with the responsible person at Virbac Schweiz AG. A one-day workshop was held for this purpose. Sprachkind has since been advising Virbac Schweiz AG on putting the strategy into practice. Sprachkind provides support in the following areas, partly in an advisory capacity and partly directly in realization:

• Setting up Facebook and Instagram pages
• Setting up ad manager, pixel, and creation of ads
• Creating templates for image and video posts
• Introduction to Business Manager and other tools
• Review of posts
• Conception and implementation of campaigns

Sprachkind conducted a one-day workshop with the management team for the positioning of effectives. Their online and offline presence is currently being redesigned based on the results of this workshop. This process is accompanied by Sprachkind in all language matters. The following topics were addressed in the workshop:

• Client analysis based on personas
• Brief competitive analysis
• Development of a value proposition for effectives

Sprachkind assisted the head of the Diversity Unit in preparing the first report on the newly introduced Diversity Management. This report is to be used as a template for further reports in subsequent years. Sprachkind covered the following areas during this project:

• Consulting on conceptual aspects of the reporting
• Layout: concept & realization
• Infographic: concept & realization
• Revision

Sprachkind was a regular sparring partner for GORILLA Deutschland gGmbH. As «œil extérieur» she gives suggestions for design, positioning, and copy of the websites deingorilla.com and gorilladeutschland.de.

Sprachkind regularly translates copy from German into English for the lawyer lic. iur. René Furrer. These translated texts include:

• Contracts
• Legal documents
• Presentations
• Concepts

Sprachkind proofread Alba Polo’s publication for Skalpell Verlag.